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Language Analysis Systems
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New York, USA (Destination CRM): Dealing with English-language names can be difficult enough, but start throwing in foreign names that are Americanized, or trying to understand personal titles used in different cultures as companies leap into globalization, and things get even messier.
Technology is helping to minimize these uncomfortable mistakes as well. Jack Hermansen, CEO of Language Analysis Systems (LAS), cited some cultural examples LAS technology can reveal using its name reference library, which sorts through roughly a million names per second.
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www.destinationcrm.com/articles/default.asp?ArticleID=5174
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