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Internet advertising not relevant
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Maryland, USA (Marketing Vox News): Four out of five web users would be more inclined to click through to an online ad if it were relevant to their search, but ignore most links because they bear no relation to the original search, "reports Netimperative, citing a Crystal Semantics survey. Some 46 percent of respondents felt that ads alongside search results were often bizarrely unrelated to the search.
For more information, please visit:
www.marketingvox.com/archives/2005/04/21/study_bizarrely_irrelevant_links_fetter_search_advertising
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