"Language Choice in Advertising to Bilinguals" explores consequences of language choice in commercial campaigns</tile> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"> <meta http-equiv="description" content=""Language Choice in Advertising to Bilinguals" explores consequences of language choice in commercial campaigns"> <meta http-equiv="keywords" content=""Language,Choice,in,Advertising,to,Bilinguals",explores,consequences,of,language,choice,in,commercial,campaigns"> </head> <body> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="10" height="39"> </td> <td width="99%" height="39"> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="16%"><a href="http://inttranews.inttra.net"><img src="http://inttranews.inttra.net/images/inttranews_grey_2.jpg" width="192" height="37" border="0"></a></td> <td width="50%" valign="middle"> <p><font face="Arial, Helvetica, sans-serif" size="2"><b><font color="#CCCCCC" face="Verdana, Arial, Helvetica, sans-serif" size="1">KNOW.<br> HOW.</font></b></font> </p> </td> <td width="34%" align="right" valign="top"><font face="Verdana, Arial, Helvetica, sans-serif" size="1" color="#666666">31-10-2008</font></td> </tr> </table> </td> </tr> <tr> <td width="10"> </td> <td width="99%" > </td> </tr> <tr> <td width="10"> </td> <td width="99%" > <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="100%"><font face="Verdana, Arial, Helvetica, sans-serif" size="2"> <b>"Language Choice in Advertising to Bilinguals" explores consequences of language choice in commercial campaigns</b></font> </td> </tr> <tr> <td width="100%"> </td> </tr> <tr> <td width="100%"> <font face="Verdana, Arial, Helvetica, sans-serif" size="2">Michigan, USA (BUS): Advertisers pushing products in bilingual countries generally focus on how best to turn a phrase or coin a slogan. But they should be spending time determining the actual language that best suits their product, according to new research by Ross School of Business Professor Aradhna Krishna. <br> <br>For more information, please visit: <br><a href="http://www.bus.umich.edu/NewsRoom/ArticleDisplay.asp?news_id=14470 " target="blank">www.bus.umich.edu/NewsRoom/ArticleDisplay.asp?news_id=14470 </a> <br></font></td> </tr> </table> </td></tr> </table> <script type="text/javascript"></script> <script type="text/javascript" src="<http://pagead2.googlesyndication.com/pagead/show