India: Localisation of media content is future of TV business</tile> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"> <meta http-equiv="description" content="India: Localisation of media content is future of TV business"> <meta http-equiv="keywords" content="India,Localisation,of,media,content,is,future,of,TV,business"> </head> <body> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="10" height="39"> </td> <td width="99%" height="39"> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="16%"><a href="http://inttranews.inttra.net"><img src="http://inttranews.inttra.net/images/inttranews_grey_2.jpg" width="192" height="37" border="0"></a></td> <td width="50%" valign="middle"> <p><font face="Arial, Helvetica, sans-serif" size="2"><b><font color="#CCCCCC" face="Verdana, Arial, Helvetica, sans-serif" size="1">KNOW.<br> HOW.</font></b></font> </p> </td> <td width="34%" align="right" valign="top"><font face="Verdana, Arial, Helvetica, sans-serif" size="1" color="#666666">14-10-2008</font></td> </tr> </table> </td> </tr> <tr> <td width="10"> </td> <td width="99%" > </td> </tr> <tr> <td width="10"> </td> <td width="99%" > <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="100%"><font face="Verdana, Arial, Helvetica, sans-serif" size="2"> <b>India: Localisation of media content is future of TV business</b></font> </td> </tr> <tr> <td width="100%"> </td> </tr> <tr> <td width="100%"> <font face="Verdana, Arial, Helvetica, sans-serif" size="2">Chennai, India (PTI): The Subhash Chandra-owned entertainment media conglomerate Zee Group on Sunday launched its Tamil satellite channel "Zee Tamizh". Announcing the launch here, Punit Goenka, Director, Zee Group, said the channel, the group's thrid venture in the southern states after Telugu and Kannada ones, was aimed at exploiting the 'biggest' market in South India. "Tamil is one of the biggest markets," he said adding localisation of media content was the future of the business, with the concept having been evolved in the last five years. <br> <br>For more information, please visit: <br><a href="http://www.hindu.com/thehindu/holnus/006200810121831.htm " target="blank">www.hindu.com/thehindu/holnus/006200810121831.htm </a> <br></font></td> </tr> </table> </td></tr> </table> <script type="text/javascript"></script> <script type="text/javascript" src="<http://pagead2.googlesyndication.com/pagead/show