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India: Language barrier for India-Chinese trade
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Mumbai, India (Business Standard): Indian IT companies having technologically superior IT solutions stand good chances of dominating the Chinese market but these solutions needed to be customised in terms of language. Speaking at the Bharat Chamber of Commerce, Loretta Wan, regional director of the Hong Kong Trade Development Council, pointed out that “the lack of customisation posed a big barrier for Indian IT solutions, since the companies had the right solution but it needed to be customised in terms of language in order to be marketed all over China.”
For more information, please visit:
www.business-standard.com/india/storypage.php?autono=336224
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