Companies daunted by cost of translating an e-commerce site</tile> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"> <meta http-equiv="description" content="Companies daunted by cost of translating an e-commerce site"> <meta http-equiv="keywords" content="Companies,daunted,by,cost,of,translating,an,e-commerce,site"> </head> <body> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="10" height="39"> </td> <td width="99%" height="39"> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="16%"><a href="http://inttranews.inttra.net"><img src="http://inttranews.inttra.net/images/inttranews_grey_2.jpg" width="192" height="37" border="0"></a></td> <td width="50%" valign="middle"> <p><font face="Arial, Helvetica, sans-serif" size="2"><b><font color="#CCCCCC" face="Verdana, Arial, Helvetica, sans-serif" size="1">KNOW.<br> HOW.</font></b></font> </p> </td> <td width="34%" align="right" valign="top"><font face="Verdana, Arial, Helvetica, sans-serif" size="1" color="#666666">02-06-2008</font></td> </tr> </table> </td> </tr> <tr> <td width="10"> </td> <td width="99%" > </td> </tr> <tr> <td width="10"> </td> <td width="99%" > <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="100%"><font face="Verdana, Arial, Helvetica, sans-serif" size="2"> <b>Companies daunted by cost of translating an e-commerce site</b></font> </td> </tr> <tr> <td width="100%"> </td> </tr> <tr> <td width="100%"> <font face="Verdana, Arial, Helvetica, sans-serif" size="2">Illinois, USA (Internet Retailer) Hispanics represent the fastest-growing group in the U.S. population and among Internet users, and about half of online Hispanics prefer Spanish-language web sites. Yet most major online retailers neither provide web content in Spanish nor respond to customer inquiries in that language. Some retailers say they don’t see customers clamoring for Spanish web content. And many are daunted by the considerable cost of translating an e-commerce site, continually translating new content as inventory changes, and providing the Spanish-language customer service that Hispanic shoppers would expect. <br> <br>For more information, please visit: <br><a href="http://www.internetretailer.com/article.asp?id=26591 " target="blank">www.internetretailer.com/article.asp?id=26591 </a> <br></font></td> </tr> </table> </td></tr> </table> <script type="text/javascript"></script> <script type="text/javascript" src="<http://pagead2.googlesyndication.com/pagead/show