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Why Companies Need to Optimize the Global Content Value Chain
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California, USA (CMS): Multilingual Communications as a Business Imperative: Why Companies Need to Optimize the Global Content Value Chain — don’t be swayed by the less-than-captivating and very long title. It’s chock full of qualitative research on how global businesses are creating, managing and publishing multilingual content. The short answer is that they’re not. Ninety-two percent of respondents, including 40 content and localization/translation management practitioners in multinational organizations, are concerned about the risks of not improving content globalization processes, despite the fact that many companies expect growth from multinational revenue.
For more information, please visit:
www.cmswire.com/cms/web-content/are-you-managing-your-global-content-properly-003045.php |
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