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The costs of regionalisation
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Birmingham, UK (PC Pro): Experts claim the costs of regionalisation are exaggerated by vendors. "I'd be very sceptical about claims that it costs much to tailor a product to a market," says Birmingham University's Professor Fender. "Most of that's already done. Anyway, that's a development cost, which is a fixed cost and, in economic terms, there's no need for fixed costs to have any impact on further price variations."
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