GALA execs on how to market globally with a local twist</tile> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"> <meta http-equiv="description" content="GALA execs on how to market globally with a local twist"> <meta http-equiv="keywords" content="GALA,execs,on,how,to,market,globally,with,a,local,twist"> </head> <body> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="10" height="39"> </td> <td width="99%" height="39"> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="16%"><a href="http://inttranews.inttra.net"><img src="http://inttranews.inttra.net/images/inttranews_grey_2.jpg" width="192" height="37" border="0"></a></td> <td width="50%" valign="middle"> <p><font face="Arial, Helvetica, sans-serif" size="2"><b><font color="#CCCCCC" face="Verdana, Arial, Helvetica, sans-serif" size="1">KNOW.<br> HOW.</font></b></font> </p> </td> <td width="34%" align="right" valign="top"><font face="Verdana, Arial, Helvetica, sans-serif" size="1" color="#666666">30-07-2007</font></td> </tr> </table> </td> </tr> <tr> <td width="10"> </td> <td width="99%" > </td> </tr> <tr> <td width="10"> </td> <td width="99%" > <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="100%"><font face="Verdana, Arial, Helvetica, sans-serif" size="2"> <b>GALA execs on how to market globally with a local twist</b></font> </td> </tr> <tr> <td width="100%"> </td> </tr> <tr> <td width="100%"> <img src="http://inttranews.inttra.net/img_news/img_U73w6iOok9eDhbkJisLg_0.jpg" align="left" vspace="5" hspace="5" ><font face="Verdana, Arial, Helvetica, sans-serif" size="2">New York, USA (DM): Marketers are increasingly targeting new international markets because of the rise in Internet use and purchase power. However, there are many challenges to entering these kinds of markets, including language barriers and foreign cultures. DM News’ associate editor Giselle Abramovich conducted an e-mail interview with Globalization and Localization Association executives Gordon Husbands, vice president of sales and marketing worldwide at Wordbank, and Kevin Bolen, chief marketing officer at Lionbridge, about the challenges and opportunities in entering foreign markets. <br> <br>For more information, please visit: <br><a href="http://www.dmnews.com/cms/dm-news/international/41940.html " target="blank">www.dmnews.com/cms/dm-news/international/41940.html </a> <br></font></td> </tr> </table> </td></tr> </table> <script type="text/javascript"></script> <script type="text/javascript" src="<http://pagead2.googlesyndication.com/pagead/show