JupiterResearch finds global search efforts may be getting lost in translation for US marketers</tile> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"> <meta http-equiv="description" content="JupiterResearch finds global search efforts may be getting lost in translation for US marketers"> <meta http-equiv="keywords" content="JupiterResearch,finds,global,search,efforts,may,be,getting,lost,in,translation,for,US,marketers"> </head> <body> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="10" height="39"> </td> <td width="99%" height="39"> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="16%"><a href="http://inttranews.inttra.net"><img src="http://inttranews.inttra.net/images/inttranews_grey_2.jpg" width="192" height="37" border="0"></a></td> <td width="50%" valign="middle"> <p><font face="Arial, Helvetica, sans-serif" size="2"><b><font color="#CCCCCC" face="Verdana, Arial, Helvetica, sans-serif" size="1">KNOW.<br> HOW.</font></b></font> </p> </td> <td width="34%" align="right" valign="top"><font face="Verdana, Arial, Helvetica, sans-serif" size="1" color="#666666">18-12-2007</font></td> </tr> </table> </td> </tr> <tr> <td width="10"> </td> <td width="99%" > </td> </tr> <tr> <td width="10"> </td> <td width="99%" > <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="100%"><font face="Verdana, Arial, Helvetica, sans-serif" size="2"> <b>JupiterResearch finds global search efforts may be getting lost in translation for US marketers</b></font> </td> </tr> <tr> <td width="100%"> </td> </tr> <tr> <td width="100%"> <img src="http://inttranews.inttra.net/img_news/img_t6JOxnGMsqEobVxMMl9l_0.jpg" align="left" vspace="5" hspace="5" ><font face="Verdana, Arial, Helvetica, sans-serif" size="2">New York, USA (Business Wire): JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, has found nearly one-half of large Web-site decision makers had translated content on their sites into another language to optimize for international search, suggesting solid recognition for the evolving global marketplace. By contrast, fewer than one-quarter of these same decision makers had engaged in localization or adapting site content to a specific language, country, or culture by taking into account nuances such as local terminology and consumers' preferences. <br> <br>For more information, please visit: <br><a href="http://www.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20071217005448&newsLang=en " target="blank">www.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20071217005448&newsLang=en </a> <br></font></td> </tr> </table> </td></tr> </table> <script type="text/javascript"></script> <script type="text/javascript" src="<http://pagead2.googlesyndication.com/pagead/show