Multicultural marketing more than a translation</tile> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"> <meta http-equiv="description" content="Multicultural marketing more than a translation"> <meta http-equiv="keywords" content="Multicultural,marketing,more,than,a,translation"> </head> <body> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="10" height="39"> </td> <td width="99%" height="39"> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="16%"><a href="http://inttranews.inttra.net"><img src="http://inttranews.inttra.net/images/inttranews_grey_2.jpg" width="192" height="37" border="0"></a></td> <td width="50%" valign="middle"> <p><font face="Arial, Helvetica, sans-serif" size="2"><b><font color="#CCCCCC" face="Verdana, Arial, Helvetica, sans-serif" size="1">KNOW.<br> HOW.</font></b></font> </p> </td> <td width="34%" align="right" valign="top"><font face="Verdana, Arial, Helvetica, sans-serif" size="1" color="#666666">20-12-2007</font></td> </tr> </table> </td> </tr> <tr> <td width="10"> </td> <td width="99%" > </td> </tr> <tr> <td width="10"> </td> <td width="99%" > <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="100%"><font face="Verdana, Arial, Helvetica, sans-serif" size="2"> <b>Multicultural marketing more than a translation</b></font> </td> </tr> <tr> <td width="100%"> </td> </tr> <tr> <td width="100%"> <font face="Verdana, Arial, Helvetica, sans-serif" size="2">Arizona, USA (Republic): Often, businesses will botch their attempts to market and advertise to diverse consumer groups by merely translating media and in-store materials to other languages. While the translation can certainly be an integral part of multicultural campaign, it is often just the tip of the iceberg for a company that truly wants to pull off a really successful project, Umaña said. Firms must also consider demographics and what's important to their target audience - whether it be cost, convenience or quality of product - among other things. <br> <br>For more information, please visit: <br><a href="http://www.azcentral.com/arizonarepublic/business/articles/1220biz-marketing1220.html " target="blank">www.azcentral.com/arizonarepublic/business/articles/1220biz-marketing1220.html </a> <br> <br></font></td> </tr> </table> </td></tr> </table> <script type="text/javascript"></script> <script type="text/javascript" src="<http://pagead2.googlesyndication.com/pagead/show