Globalization requires more direct translation of keywords</tile> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"> <meta http-equiv="description" content="Globalization requires more direct translation of keywords"> <meta http-equiv="keywords" content="Globalization,requires,more,direct,translation,of,keywords"> </head> <body> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="10" height="39"> </td> <td width="99%" height="39"> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="16%"><a href="http://inttranews.inttra.net"><img src="http://inttranews.inttra.net/images/inttranews_grey_2.jpg" width="192" height="37" border="0"></a></td> <td width="50%" valign="middle"> <p><font face="Arial, Helvetica, sans-serif" size="2"><b><font color="#CCCCCC" face="Verdana, Arial, Helvetica, sans-serif" size="1">KNOW.<br> HOW.</font></b></font> </p> </td> <td width="34%" align="right" valign="top"><font face="Verdana, Arial, Helvetica, sans-serif" size="1" color="#666666">12-12-2007</font></td> </tr> </table> </td> </tr> <tr> <td width="10"> </td> <td width="99%" > </td> </tr> <tr> <td width="10"> </td> <td width="99%" > <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="100%"><font face="Verdana, Arial, Helvetica, sans-serif" size="2"> <b>Globalization requires more direct translation of keywords</b></font> </td> </tr> <tr> <td width="100%"> </td> </tr> <tr> <td width="100%"> <font face="Verdana, Arial, Helvetica, sans-serif" size="2">New York, USA (BtoB): Companies using search marketing to reach an international audience learn quickly that the effort requires more than a direct translation of keywords. "It's definitely more of a challenge in many ways," said Bill Hunt, global CEO for search agency Global Strategies, which was recently acquired by Neo@Ogilvy. "There are language issues and cultural issues. Geography and process—the way you actually approach things—are different," he said. "It's like starting from scratch." <br> <br>For more information, please visit: <br><a href="http://www.btobonline.com/apps/pbcs.dll/article?AID=/20071210/FREE/71210022/1109/FREE " target="blank">www.btobonline.com/apps/pbcs.dll/article?AID=/20071210/FREE/71210022/1109/FREE </a> <br></font></td> </tr> </table> </td></tr> </table> <script type="text/javascript"></script> <script type="text/javascript" src="<http://pagead2.googlesyndication.com/pagead/show