| |
|
Anthropologists, sociologists and other behavioral professionals should check localization
|
| |
California, USA (Marketing Profs): For at least 70 percent of Internet users worldwide, English is not their first language. As American companies attempt to expand their global reach, their Web sites must appeal to overseas markets. The need for Web sites that are accurately translated into other languages is obvious. However, what is often overlooked is the need for anthropologists, sociologists and other behavioral professionals to vet a site before it goes public to avoid any analogies, idioms or culturally dependent references that might be missed by — or even offensive to — your site's visitors.
For more information, please visit:
www.marketingprofs.com/marketing/online-seminars/151
|
|