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Idiom underwrites latest Common Sense Advisory report
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Massachusetts, USA (Business Wire): Idiom(R) Technologies, Inc. the leading independent provider of scalable software solutions for accelerating and optimizing globalization initiatives, today announced that the company co-underwrote a new report released by independent research firm Common Sense Advisory. The findings of the report underscore the key role that content translation can play in consumer buying patterns; according to the results, most people prefer to buy online in their own language, and, in fact, the majority in some countries will pay more for a product packaged with information in their own language.
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