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The problems of localization and how to overcome them
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New York, USA (BtoB): It's a given fact that the Web makes it easier to take your business global. Why, then, according to JupiterResearch senior analyst W. Gregory Dowling, do many companies end up going back to their local default design after 12 to 18 months? The cost and risks of creating an internationally targeted site-especially one in a different language-may outweigh the benefits for many.
For more information, please visit:
www.btobonline.com/article.cms?articleId=28290
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