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The Indian localization market
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Bombay, India (Business Standard): What is localisation? According to Harish Joshy, Lionbridge Technologies’ vice-president of Indian operations, “It is the method of customising the content for particular geographies or customers, which might at times be in multiple languages.” Lionbridge is one of the major localisation companies operating in India. The global outsourcing major “Indianises” content into 12 languages, including Hindi, Malayalam, Marathi, Tamil, Kannada, Punjabi and Bengali, among others.
The company uses it web-based language management technology, Logoport, for the initiative and has completed translating more than 110 million words into Indian languages, since the deployment of the software in 2005.
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