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Advertising School tackles bad ad English
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Cape Town, South Africa (Bizcommunity): After many concerned advertising agency executives voiced their low opinion of the quality of English copywriting in advertisements, the Gauteng campus of the AAA School of Advertising has taken a few much needed steps to improve the ability of its ability learners to write acceptable English. In conjunction with the University of Johannesburg, it has retained Gaye Neille, who holds honours in Linguistics and is currently studying for her Master's.
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www.bizcommunity.com/Article/196/98/8779.html
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