Good localization advice from Common Sense Advisory</tile> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"> <meta http-equiv="description" content="Good localization advice from Common Sense Advisory"> <meta http-equiv="keywords" content="Good,localization,advice,from,Common,Sense,Advisory"> </head> <body> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="10" height="39"> </td> <td width="99%" height="39"> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="16%"><a href="http://inttranews.inttra.net"><img src="http://inttranews.inttra.net/images/inttranews_grey_2.jpg" width="192" height="37" border="0"></a></td> <td width="50%" valign="middle"> <p><font face="Arial, Helvetica, sans-serif" size="2"><b><font color="#CCCCCC" face="Verdana, Arial, Helvetica, sans-serif" size="1">KNOW.<br> HOW.</font></b></font> </p> </td> <td width="34%" align="right" valign="top"><font face="Verdana, Arial, Helvetica, sans-serif" size="1" color="#666666">03-07-2007</font></td> </tr> </table> </td> </tr> <tr> <td width="10"> </td> <td width="99%" > </td> </tr> <tr> <td width="10"> </td> <td width="99%" > <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="100%"><font face="Verdana, Arial, Helvetica, sans-serif" size="2"> <b>Good localization advice from Common Sense Advisory</b></font> </td> </tr> <tr> <td width="100%"> </td> </tr> <tr> <td width="100%"> <img src="http://inttranews.inttra.net/img_news/img_ipMnoKqucANu8G8UqPiG_0.jpg" align="left" vspace="5" hspace="5" ><font face="Verdana, Arial, Helvetica, sans-serif" size="2">New York, USA (Business Week): A May, 2007, study by market-research firm Common Sense Advisory looked at the sites of 102 top online stores, including giants like Office Depot (ODP) and Target (TGT) as well as smaller companies like CafePress and Fresh Direct, and found that only 18 offered any Spanish-language content. In-language support was even harder to come by. In the study, less than half of those 18 companies were able to respond in Spanish to customer inquiries sent by the firm. Other retailers responded in English, often with an auto-responder, or not at all. Twenty-seven retailers suggested ringing their call centers for Spanish language help, but only a third of them were able to actually provide that assistance. <br> <br>For more information, please visit: <br><a href="http://www.businessweek.com/smallbiz/content/jun2007/sb20070627_418850.htm?chan=search " target="blank">www.businessweek.com/smallbiz/content/jun2007/sb20070627_418850.htm?chan=search </a> <br></font></td> </tr> </table> </td></tr> </table> <script type="text/javascript"></script> <script type="text/javascript" src="<http://pagead2.googlesyndication.com/pagead/show