Survey: Language and Translation biggest obstacles to effectively managing global markets</tile> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"> <meta http-equiv="description" content="Survey: Language and Translation biggest obstacles to effectively managing global markets"> <meta http-equiv="keywords" content="Survey,Language,and,Translation,biggest,obstacles,to,effectively,managing,global,markets"> </head> <body> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="10" height="39"> </td> <td width="99%" height="39"> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="16%"><a href="http://inttranews.inttra.net"><img src="http://inttranews.inttra.net/images/inttranews_grey_2.jpg" width="192" height="37" border="0"></a></td> <td width="50%" valign="middle"> <p><font face="Arial, Helvetica, sans-serif" size="2"><b><font color="#CCCCCC" face="Verdana, Arial, Helvetica, sans-serif" size="1">KNOW.<br> HOW.</font></b></font> </p> </td> <td width="34%" align="right" valign="top"><font face="Verdana, Arial, Helvetica, sans-serif" size="1" color="#666666">24-07-2007</font></td> </tr> </table> </td> </tr> <tr> <td width="10"> </td> <td width="99%" > </td> </tr> <tr> <td width="10"> </td> <td width="99%" > <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="100%"><font face="Verdana, Arial, Helvetica, sans-serif" size="2"> <b>Survey: Language and Translation biggest obstacles to effectively managing global markets</b></font> </td> </tr> <tr> <td width="100%"> </td> </tr> <tr> <td width="100%"> <font face="Verdana, Arial, Helvetica, sans-serif" size="2">London, UK (IHT): According to a recent survey of corporate marketing managers that was commissioned by SDL, "language" and "translation issues" were cited as the biggest obstacles to "managing your brand effectively in global markets." In addition to advertising slogans, marketing managers have to deal with reams of other material, from Web sites to direct mailings to instruction manuals, all of which can hurt a brand if the content is inconsistent with its values. The apparent difficulty in achieving consistency in these materials is particularly pronounced for American companies, according to the survey, which was conducted by Forrester Consulting, an arm of Forrester Research. <br> <br>For more information, please visit: <br><a href="http://www.iht.com/articles/2007/07/22/business/ad23.php " target="blank">www.iht.com/articles/2007/07/22/business/ad23.php </a> <br></font></td> </tr> </table> </td></tr> </table> <script type="text/javascript"></script> <script type="text/javascript" src="<http://pagead2.googlesyndication.com/pagead/show