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Code switching expanding in advertising
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Florida, USA (Brandenton Herald): Known to marketing experts and linguists as "code-switching," the technique [of using a foreign language in advertising] is probing an undertapped market of bilingual consumers largely overlooked until recently, they say. That target audience enjoys the "Spanglish" blend of English and Spanish words and phrases.
For more information, please visit:
www.bradenton.com/mld/bradenton/business/13843924.htm
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