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Multicultural marketing
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Detroit, USA (Free Press): Multicultural marketing has been a hot issue in the US ever since the 2000 Census, which showed that 12.5 percent of the population, or 35.3 million people, consider themselves to be Hispanic. Companies such as General Motors are now broadcasting commercials in Spanish on American TV.
For more information, please visit:
www.freep.com/money/business/ads10e_20041210.htm
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